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{"id":9135957512,"title":"Genuine Briggs \u0026 Stratton 398811 Ignition Coil","handle":"genuine-briggs-stratton-398811-ignition-coil","description":"\u003cp\u003eMagneto Coil suits 7-16HP engines with Electronic Ignitions.\u003c\/p\u003e\n\u003cp\u003e\u003cspan itemscope=\"\" itemtype=\"http:\/\/data-vocabulary.org\/Product\"\u003e*This part replaces obsolete part #: 398265, 395492, 395326, 395326 and 395326.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis part is compatible with the following machines:\u003cbr\u003e Briggs and Stratton\u003cbr\u003e 257400 Series (0100 to 0117) Engine\u003cbr\u003e     \u003cbr\u003e 256400 Series (004 to 1211) Engine\u003cbr\u003e 19K400 Series (0110-0115) Engine\u003cbr\u003e     \u003cbr\u003e 32K400 Series (0112) Engine\u003cbr\u003e 19E400 Series (0069-1168) Engine\u003cbr\u003e     \u003cbr\u003e 19F400 Series (0043-1137) Engine\u003cbr\u003e 19G400 Series (0068-1196) Engine\u003cbr\u003e     \u003cbr\u003e 191700 Series Engine\u003cbr\u003e 192400 Series Engine\u003cbr\u003e     \u003cbr\u003e 192700 Series Engine\u003cbr\u003e 193700 Series Engine\u003cbr\u003e     \u003cbr\u003e 194400 Series Engine\u003cbr\u003e 254400 Series Engine\u003cbr\u003e     \u003cbr\u003e 220700 Series Engine\u003cbr\u003e 19G437-1190-E1 Engine\u003cbr\u003e     \u003cbr\u003e 190407-6025-01 Engine\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cb\u003eOEM Part No:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e398811, 394963, 395326, 395492, 398265\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"models_text\"\u003eFits 7 - 16 hp vertical and horizontal (single cylinder) engines. Fits Briggs \u0026amp; Stratton models 170401, 170402, 170403, 170407, 170412, 170417, 170431, 170432, 170435, 170437, 170452, 170457, 170701, 170702, 170707, 171431, 171432, 171437, 171452, 171457, 176432, 176437, 176452, 190401, 190402, 190403, 190406, 190407, 190412, 190415, 190416, 190417, 190431, 190432, 190435, 190436, 190437, 190451, 190452, 190457, 190492, 190493, 190496, 190497, 190701, 190702, 190705, 190706, 190707, 191700, 191702, 191703, 191705, 191706, 191707, 192402, 192407, 192412, 192417, 192432, 192436, 192437, 192452,\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"models_text hidden-first\"\u003e192701, 192702, 192705, 192707, 193701, 193702, 193705, 193706, 193707, 194402, 194412, 194415, 194417, 194702, 194706, 194707, 195412, 195415, 195422, 195423, 195431, 195432, 195433, 195435, 195436, 195437, 195451, 195452, 195456, 195457, 195702, 195703, 195706, 195707, 196402, 196412, 196417, 196422, 196427, 196432, 196436, 196437, 196452, 196457, 196702, 196706, 196707, 197402, 197412, 197415, 197417, 197702, 197707, 198702, 198707, 19E412, 19E416, 19E417, 19F412, 19F432, 19F436, 19F437, 19G402, 19G412, 19G415, 19G417, 19G432, 19G437, 19K432, 19K437, 220702, 220705, 220706, 220707, 221431, 221432, 221433, 221435, 221436, 221437, 221452, 221457, 222412, 222413, 222416, 222417, 222496, 226432, 226437, 226452, 226457, 233411, 233431, 233432, 233451, 233452, 233461, 243431, 243432, 243434, 243436, 243437, 243451, 243452, 243457, 250412, 250417, 252411, 252412, 252413, 252415, 252416, 252417, 252702, 252707, 253412, 253417, 253702, 253703, 253706, 253707, 254412, 254415, 254416, 254417, 254421, 254422, 254425, 254426, 254427, 254702, 254707, 255426, 255427, 256412, 256417, 256422, 256426, 256427, 256452, 256457, 256702, 256705, 256707, 257412, 257417, 257702, 257705, 257707, 258702, 258707, 259702, 259707, 280702, 280707, 281702, 281706, 281707, 326431, 326432, 326434, 326435, 326436, 326437, 32K437\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"models_text\"\u003e\u003cspan class=\"models_text hidden-first\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"models_text\"\u003e\n\u003ctable cellpadding=\"5\" cellspacing=\"0\" border=\"0\" width=\"100%\" id=\"tableData\"\u003e\n\u003ctbody\u003e\n\u003ctr id=\"heading\"\u003e\n\u003ctd class=\"title\"\u003eHole Spacing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr id=\"altRow\"\u003e\n\u003ctd\u003e63mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","published_at":"2017-04-05T07:07:58+12:00","created_at":"2017-04-05T07:08:01+12:00","vendor":"Generic","type":"Ignition Coil","tags":["Briggs \u0026 Stratton","Categories- Engine Parts","Ignition \u0026 Electrical"],"price":8799,"price_min":8799,"price_max":8799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":33547887624,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"13-398811","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Genuine Briggs \u0026 Stratton 398811 Ignition Coil","public_title":null,"options":["Default Title"],"price":8799,"weight":0,"compare_at_price":null,"inventory_quantity":3,"inventory_management":"shopify","inventory_policy":"continue","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/sesdirect.co.nz\/cdn\/shop\/products\/1-994e02a983-k14894-1-9d08-hccg.webp?v=1687935455","\/\/sesdirect.co.nz\/cdn\/shop\/products\/1267338.jpg?v=1687935459"],"featured_image":"\/\/sesdirect.co.nz\/cdn\/shop\/products\/1-994e02a983-k14894-1-9d08-hccg.webp?v=1687935455","options":["Title"],"media":[{"alt":"Briggs \u0026 Stratton 398811 Ignition Coil-Ignition Coil-SES Direct Ltd","id":30909993353460,"position":1,"preview_image":{"aspect_ratio":1.5,"height":502,"width":753,"src":"\/\/sesdirect.co.nz\/cdn\/shop\/products\/1-994e02a983-k14894-1-9d08-hccg.webp?v=1687935455"},"aspect_ratio":1.5,"height":502,"media_type":"image","src":"\/\/sesdirect.co.nz\/cdn\/shop\/products\/1-994e02a983-k14894-1-9d08-hccg.webp?v=1687935455","width":753},{"alt":"Briggs \u0026 Stratton 398811 Ignition Coil-Ignition Coil-SES Direct Ltd","id":192329777248,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/sesdirect.co.nz\/cdn\/shop\/products\/1267338.jpg?v=1687935459"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/sesdirect.co.nz\/cdn\/shop\/products\/1267338.jpg?v=1687935459","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eMagneto Coil suits 7-16HP engines with Electronic Ignitions.\u003c\/p\u003e\n\u003cp\u003e\u003cspan itemscope=\"\" itemtype=\"http:\/\/data-vocabulary.org\/Product\"\u003e*This part replaces obsolete part #: 398265, 395492, 395326, 395326 and 395326.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis part is compatible with the following machines:\u003cbr\u003e Briggs and Stratton\u003cbr\u003e 257400 Series (0100 to 0117) Engine\u003cbr\u003e     \u003cbr\u003e 256400 Series (004 to 1211) Engine\u003cbr\u003e 19K400 Series (0110-0115) Engine\u003cbr\u003e     \u003cbr\u003e 32K400 Series (0112) Engine\u003cbr\u003e 19E400 Series (0069-1168) Engine\u003cbr\u003e     \u003cbr\u003e 19F400 Series (0043-1137) Engine\u003cbr\u003e 19G400 Series (0068-1196) Engine\u003cbr\u003e     \u003cbr\u003e 191700 Series Engine\u003cbr\u003e 192400 Series Engine\u003cbr\u003e     \u003cbr\u003e 192700 Series Engine\u003cbr\u003e 193700 Series Engine\u003cbr\u003e     \u003cbr\u003e 194400 Series Engine\u003cbr\u003e 254400 Series Engine\u003cbr\u003e     \u003cbr\u003e 220700 Series Engine\u003cbr\u003e 19G437-1190-E1 Engine\u003cbr\u003e     \u003cbr\u003e 190407-6025-01 Engine\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cb\u003eOEM Part No:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e398811, 394963, 395326, 395492, 398265\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"models_text\"\u003eFits 7 - 16 hp vertical and horizontal (single cylinder) engines. Fits Briggs \u0026amp; Stratton models 170401, 170402, 170403, 170407, 170412, 170417, 170431, 170432, 170435, 170437, 170452, 170457, 170701, 170702, 170707, 171431, 171432, 171437, 171452, 171457, 176432, 176437, 176452, 190401, 190402, 190403, 190406, 190407, 190412, 190415, 190416, 190417, 190431, 190432, 190435, 190436, 190437, 190451, 190452, 190457, 190492, 190493, 190496, 190497, 190701, 190702, 190705, 190706, 190707, 191700, 191702, 191703, 191705, 191706, 191707, 192402, 192407, 192412, 192417, 192432, 192436, 192437, 192452,\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"models_text hidden-first\"\u003e192701, 192702, 192705, 192707, 193701, 193702, 193705, 193706, 193707, 194402, 194412, 194415, 194417, 194702, 194706, 194707, 195412, 195415, 195422, 195423, 195431, 195432, 195433, 195435, 195436, 195437, 195451, 195452, 195456, 195457, 195702, 195703, 195706, 195707, 196402, 196412, 196417, 196422, 196427, 196432, 196436, 196437, 196452, 196457, 196702, 196706, 196707, 197402, 197412, 197415, 197417, 197702, 197707, 198702, 198707, 19E412, 19E416, 19E417, 19F412, 19F432, 19F436, 19F437, 19G402, 19G412, 19G415, 19G417, 19G432, 19G437, 19K432, 19K437, 220702, 220705, 220706, 220707, 221431, 221432, 221433, 221435, 221436, 221437, 221452, 221457, 222412, 222413, 222416, 222417, 222496, 226432, 226437, 226452, 226457, 233411, 233431, 233432, 233451, 233452, 233461, 243431, 243432, 243434, 243436, 243437, 243451, 243452, 243457, 250412, 250417, 252411, 252412, 252413, 252415, 252416, 252417, 252702, 252707, 253412, 253417, 253702, 253703, 253706, 253707, 254412, 254415, 254416, 254417, 254421, 254422, 254425, 254426, 254427, 254702, 254707, 255426, 255427, 256412, 256417, 256422, 256426, 256427, 256452, 256457, 256702, 256705, 256707, 257412, 257417, 257702, 257705, 257707, 258702, 258707, 259702, 259707, 280702, 280707, 281702, 281706, 281707, 326431, 326432, 326434, 326435, 326436, 326437, 32K437\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"models_text\"\u003e\u003cspan class=\"models_text hidden-first\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"models_text\"\u003e\n\u003ctable cellpadding=\"5\" cellspacing=\"0\" border=\"0\" width=\"100%\" id=\"tableData\"\u003e\n\u003ctbody\u003e\n\u003ctr id=\"heading\"\u003e\n\u003ctd class=\"title\"\u003eHole Spacing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr id=\"altRow\"\u003e\n\u003ctd\u003e63mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e"}

Genuine Briggs & Stratton 398811 Ignition Coil

Product Description
In Stock. Ships Same Business Day
$87.99
Maximum quantity available reached.

Magneto Coil suits 7-16HP engines with Electronic Ignitions.

*This part replaces obsolete part #: 398265, 395492, 395326, 395326 and 395326.

This part is compatible with the following machines:
Briggs and Stratton
257400 Series (0100 to 0117) Engine
    
256400 Series (004 to 1211) Engine
19K400 Series (0110-0115) Engine
    
32K400 Series (0112) Engine
19E400 Series (0069-1168) Engine
    
19F400 Series (0043-1137) Engine
19G400 Series (0068-1196) Engine
    
191700 Series Engine
192400 Series Engine
    
192700 Series Engine
193700 Series Engine
    
194400 Series Engine
254400 Series Engine
    
220700 Series Engine
19G437-1190-E1 Engine
    
190407-6025-01 Engine

OEM Part No: 398811, 394963, 395326, 395492, 398265

Fits 7 - 16 hp vertical and horizontal (single cylinder) engines. Fits Briggs & Stratton models 170401, 170402, 170403, 170407, 170412, 170417, 170431, 170432, 170435, 170437, 170452, 170457, 170701, 170702, 170707, 171431, 171432, 171437, 171452, 171457, 176432, 176437, 176452, 190401, 190402, 190403, 190406, 190407, 190412, 190415, 190416, 190417, 190431, 190432, 190435, 190436, 190437, 190451, 190452, 190457, 190492, 190493, 190496, 190497, 190701, 190702, 190705, 190706, 190707, 191700, 191702, 191703, 191705, 191706, 191707, 192402, 192407, 192412, 192417, 192432, 192436, 192437, 192452, 192701, 192702, 192705, 192707, 193701, 193702, 193705, 193706, 193707, 194402, 194412, 194415, 194417, 194702, 194706, 194707, 195412, 195415, 195422, 195423, 195431, 195432, 195433, 195435, 195436, 195437, 195451, 195452, 195456, 195457, 195702, 195703, 195706, 195707, 196402, 196412, 196417, 196422, 196427, 196432, 196436, 196437, 196452, 196457, 196702, 196706, 196707, 197402, 197412, 197415, 197417, 197702, 197707, 198702, 198707, 19E412, 19E416, 19E417, 19F412, 19F432, 19F436, 19F437, 19G402, 19G412, 19G415, 19G417, 19G432, 19G437, 19K432, 19K437, 220702, 220705, 220706, 220707, 221431, 221432, 221433, 221435, 221436, 221437, 221452, 221457, 222412, 222413, 222416, 222417, 222496, 226432, 226437, 226452, 226457, 233411, 233431, 233432, 233451, 233452, 233461, 243431, 243432, 243434, 243436, 243437, 243451, 243452, 243457, 250412, 250417, 252411, 252412, 252413, 252415, 252416, 252417, 252702, 252707, 253412, 253417, 253702, 253703, 253706, 253707, 254412, 254415, 254416, 254417, 254421, 254422, 254425, 254426, 254427, 254702, 254707, 255426, 255427, 256412, 256417, 256422, 256426, 256427, 256452, 256457, 256702, 256705, 256707, 257412, 257417, 257702, 257705, 257707, 258702, 258707, 259702, 259707, 280702, 280707, 281702, 281706, 281707, 326431, 326432, 326434, 326435, 326436, 326437, 32K437
Hole Spacing
63mm
Sku: 13-398811
Vendor: Generic

Shipping Information

Flat Rate Shipping New Zealand Wide:

  • Urban Delivery: $7.49 for all orders under 30kg
  • Rural Delivery: $10.49 for all orders under 30kg
  • Heavy Items (over 30kg): $19.95 to any Mainstream Depot or non-rural address NZ-wide

We stock thousands of items in-house and utilize a network of suppliers across New Zealand to ensure quick access to a wide range of parts. Orders for in-stock items are typically dispatched on an overnight service nationwide. However, please allow an additional 1-2 days for large or oversized orders due to shipping constraints.

If you need any clarification on shipping times or availability, feel free to contact us!

Returns Policy

At SES Direct, our goal is to get your gear up and running as quickly as possible. If you've ordered the wrong part, we’re here to help and will do our best to sort things out for you.

Return Eligibility:

  • Our return policy is valid for 14 working days from the delivery date of your order. Unfortunately, if 14 working days have passed, we cannot offer a refund or exchange.
  • To be eligible for a return, the item must be unused, in the same condition as when you received it, and in its original packaging.
  • Please note we do not take liability for the accuracy of photos as we go by part numbers not photos. 

Return Process:

  • Before returning any item, please contact us to receive a return number, which must accompany your returned goods. This will be supplied via email.
  • Return shipping costs are the customer’s responsibility.
  • Electrical items are only credited at our discretion.
  • A restocking fee of 20% or $15.00 (whichever is greater) applies to common items we stock.
  • For ‘indent’ parts (special orders made just for you), a minimum 25% restocking fee applies.
  • Some specialist or ‘one-off’ items may not be eligible for return if they cannot be sent back to our suppliers.

Freight Credit:
We will only credit freight costs if we sent the incorrect part by mistake.

If you're unsure about a product or need clarification on our returns policy, please contact us before placing your order. We're happy to help! You can reach us at 0800 296 586.