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{"id":9141998536,"title":"Briggs \u0026 Stratton 796964 Magneto Armature Replaces 695711 555530","handle":"briggs-stratton-796964-magneto-armature-replaces-695711-555530","description":"\u003cp data-start=\"177\" data-end=\"432\"\u003eThe \u003cstrong data-start=\"181\" data-end=\"226\"\u003eBriggs \u0026amp; Stratton 796964 Magneto Armature\u003c\/strong\u003e is designed to fit a wide range of Briggs \u0026amp; Stratton small engines, particularly those in the \u003cstrong data-start=\"321\" data-end=\"337\"\u003e6.5 Gross HP\u003c\/strong\u003e range. This includes \u003cstrong data-start=\"359\" data-end=\"395\"\u003eMagnetron-style ignition systems\u003c\/strong\u003e used in \u003cstrong data-start=\"404\" data-end=\"423\"\u003eVanguard Series\u003c\/strong\u003e engines.\u003c\/p\u003e\n\u003cp data-start=\"434\" data-end=\"463\"\u003e\u003cstrong data-start=\"434\" data-end=\"463\"\u003eCompatible Engine Series:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"464\" data-end=\"521\"\u003e\n\u003cli data-start=\"464\" data-end=\"492\"\u003e\n\u003cp data-start=\"466\" data-end=\"492\"\u003e\u003cstrong data-start=\"466\" data-end=\"492\"\u003e121000 Series Vanguard\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"493\" data-end=\"521\"\u003e\n\u003cp data-start=\"495\" data-end=\"521\"\u003e\u003cstrong data-start=\"495\" data-end=\"521\"\u003e122000 Series Vanguard\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"523\" data-end=\"553\"\u003e\u003cstrong data-start=\"523\" data-end=\"553\"\u003eReplaces OEM Part Numbers:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"554\" data-end=\"584\"\u003e\n\u003cli data-start=\"554\" data-end=\"564\"\u003e\n\u003cp data-start=\"556\" data-end=\"564\"\u003e695711\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"565\" data-end=\"575\"\u003e\n\u003cp data-start=\"567\" data-end=\"575\"\u003e555530\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"576\" data-end=\"584\"\u003e\n\u003cp data-start=\"578\" data-end=\"584\"\u003e557040\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"586\" data-end=\"607\"\u003e\u003cstrong data-start=\"586\" data-end=\"607\"\u003eCommonly Used In:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"608\" data-end=\"831\"\u003e\n\u003cli data-start=\"608\" data-end=\"635\"\u003e\n\u003cp data-start=\"610\" data-end=\"635\"\u003eWalk-behind lawn mowers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"636\" data-end=\"650\"\u003e\n\u003cp data-start=\"638\" data-end=\"650\"\u003eGenerators\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"671\"\u003e\n\u003cp data-start=\"653\" data-end=\"671\"\u003ePressure washers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"672\" data-end=\"683\"\u003e\n\u003cp data-start=\"674\" data-end=\"683\"\u003eTillers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"684\" data-end=\"716\"\u003e\n\u003cp data-start=\"686\" data-end=\"716\"\u003eSmall construction equipment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"717\" data-end=\"743\"\u003e\n\u003cp data-start=\"719\" data-end=\"743\"\u003eAgricultural machinery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"744\" data-end=\"759\"\u003e\n\u003cp data-start=\"746\" data-end=\"759\"\u003eWater pumps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"760\" data-end=\"831\"\u003e\n\u003cp data-start=\"762\" data-end=\"831\"\u003eOther outdoor power equipment with 6.5 HP Briggs \u0026amp; Stratton engines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"833\" data-end=\"875\"\u003e\u003cstrong data-start=\"833\" data-end=\"875\"\u003eTypical Engine Identification Example:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"876\" data-end=\"971\"\u003e\n\u003cli data-start=\"876\" data-end=\"923\"\u003e\n\u003cp data-start=\"878\" data-end=\"923\"\u003e\u003cstrong data-start=\"878\" data-end=\"906\"\u003eBriggs \u0026amp; Stratton Model:\u003c\/strong\u003e 121S02-0185-E1\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"924\" data-end=\"971\"\u003e\n\u003cp data-start=\"926\" data-end=\"971\"\u003e\u003cstrong data-start=\"926\" data-end=\"954\"\u003eBriggs \u0026amp; Stratton Model:\u003c\/strong\u003e 122S07-0444-E1\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2017-04-05T13:57:04+12:00","created_at":"2017-04-05T13:57:06+12:00","vendor":"Briggs \u0026 Stratton","type":"Ignition Coil","tags":["Briggs \u0026 Stratton","Briggs Model: 121352-XXXX-XX","Briggs Model: 121602-XXXX-XX","Briggs Model: 121605-XXXX-XX","Briggs Model: 121606-XXXX-XX","Briggs Model: 121607-XXXX-XX","Briggs Model: 121609-XXXX-XX","Briggs Model: 121612-XXXX-XX","Briggs Model: 121672-XXXX-XX","Briggs Model: 121682-XXXX-XX","Briggs Model: 121686-XXXX-XX","Briggs Model: 121687-XXXX-XX","Briggs Model: 121702-XXXX-XX","Briggs Model: 121707-XXXX-XX","Briggs Model: 121782-XXXX-XX","Briggs Model: 121787-XXXX-XX","Briggs Model: 121802-XXXX-XX","Briggs Model: 121807-XXXX-XX","Briggs Model: 121882-XXXX-XX","Briggs Model: 121887-XXXX-XX","Briggs Model: 121H02-XXXX-XX","Briggs Model: 121H82-XXXX-XX","Briggs Model: 121K02-XXXX-XX","Briggs Model: 121K12-XXXX-XX","Categories- Engine Parts","Ignition \u0026 Electrical","Small Engine - Single Cylinder 2-6HP"],"price":6337,"price_min":6337,"price_max":6337,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":33572760904,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"18-796964","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Briggs \u0026 Stratton 796964 Magneto Armature Replaces 695711 555530","public_title":null,"options":["Default Title"],"price":6337,"weight":0,"compare_at_price":null,"inventory_quantity":1,"inventory_management":"shopify","inventory_policy":"continue","barcode":"024847715903","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/sesdirect.co.nz\/cdn\/shop\/products\/bs-796964_9.jpg?v=1687941541"],"featured_image":"\/\/sesdirect.co.nz\/cdn\/shop\/products\/bs-796964_9.jpg?v=1687941541","options":["Title"],"media":[{"alt":"Briggs \u0026 Stratton 796964 Magneto Armature Replaces 695711 555530 - SES Direct Ltd","id":194788753504,"position":1,"preview_image":{"aspect_ratio":1.0,"height":500,"width":500,"src":"\/\/sesdirect.co.nz\/cdn\/shop\/products\/bs-796964_9.jpg?v=1687941541"},"aspect_ratio":1.0,"height":500,"media_type":"image","src":"\/\/sesdirect.co.nz\/cdn\/shop\/products\/bs-796964_9.jpg?v=1687941541","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-start=\"177\" data-end=\"432\"\u003eThe \u003cstrong data-start=\"181\" data-end=\"226\"\u003eBriggs \u0026amp; Stratton 796964 Magneto Armature\u003c\/strong\u003e is designed to fit a wide range of Briggs \u0026amp; Stratton small engines, particularly those in the \u003cstrong data-start=\"321\" data-end=\"337\"\u003e6.5 Gross HP\u003c\/strong\u003e range. This includes \u003cstrong data-start=\"359\" data-end=\"395\"\u003eMagnetron-style ignition systems\u003c\/strong\u003e used in \u003cstrong data-start=\"404\" data-end=\"423\"\u003eVanguard Series\u003c\/strong\u003e engines.\u003c\/p\u003e\n\u003cp data-start=\"434\" data-end=\"463\"\u003e\u003cstrong data-start=\"434\" data-end=\"463\"\u003eCompatible Engine Series:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"464\" data-end=\"521\"\u003e\n\u003cli data-start=\"464\" data-end=\"492\"\u003e\n\u003cp data-start=\"466\" data-end=\"492\"\u003e\u003cstrong data-start=\"466\" data-end=\"492\"\u003e121000 Series Vanguard\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"493\" data-end=\"521\"\u003e\n\u003cp data-start=\"495\" data-end=\"521\"\u003e\u003cstrong data-start=\"495\" data-end=\"521\"\u003e122000 Series Vanguard\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"523\" data-end=\"553\"\u003e\u003cstrong data-start=\"523\" data-end=\"553\"\u003eReplaces OEM Part Numbers:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"554\" data-end=\"584\"\u003e\n\u003cli data-start=\"554\" data-end=\"564\"\u003e\n\u003cp data-start=\"556\" data-end=\"564\"\u003e695711\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"565\" data-end=\"575\"\u003e\n\u003cp data-start=\"567\" data-end=\"575\"\u003e555530\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"576\" data-end=\"584\"\u003e\n\u003cp data-start=\"578\" data-end=\"584\"\u003e557040\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"586\" data-end=\"607\"\u003e\u003cstrong data-start=\"586\" data-end=\"607\"\u003eCommonly Used In:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"608\" data-end=\"831\"\u003e\n\u003cli data-start=\"608\" data-end=\"635\"\u003e\n\u003cp data-start=\"610\" data-end=\"635\"\u003eWalk-behind lawn mowers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"636\" data-end=\"650\"\u003e\n\u003cp data-start=\"638\" data-end=\"650\"\u003eGenerators\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"671\"\u003e\n\u003cp data-start=\"653\" data-end=\"671\"\u003ePressure washers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"672\" data-end=\"683\"\u003e\n\u003cp data-start=\"674\" data-end=\"683\"\u003eTillers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"684\" data-end=\"716\"\u003e\n\u003cp data-start=\"686\" data-end=\"716\"\u003eSmall construction equipment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"717\" data-end=\"743\"\u003e\n\u003cp data-start=\"719\" data-end=\"743\"\u003eAgricultural machinery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"744\" data-end=\"759\"\u003e\n\u003cp data-start=\"746\" data-end=\"759\"\u003eWater pumps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"760\" data-end=\"831\"\u003e\n\u003cp data-start=\"762\" data-end=\"831\"\u003eOther outdoor power equipment with 6.5 HP Briggs \u0026amp; Stratton engines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"833\" data-end=\"875\"\u003e\u003cstrong data-start=\"833\" data-end=\"875\"\u003eTypical Engine Identification Example:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"876\" data-end=\"971\"\u003e\n\u003cli data-start=\"876\" data-end=\"923\"\u003e\n\u003cp data-start=\"878\" data-end=\"923\"\u003e\u003cstrong data-start=\"878\" data-end=\"906\"\u003eBriggs \u0026amp; Stratton Model:\u003c\/strong\u003e 121S02-0185-E1\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"924\" data-end=\"971\"\u003e\n\u003cp data-start=\"926\" data-end=\"971\"\u003e\u003cstrong data-start=\"926\" data-end=\"954\"\u003eBriggs \u0026amp; Stratton Model:\u003c\/strong\u003e 122S07-0444-E1\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"}

Briggs & Stratton 796964 Magneto Armature Replaces 695711 555530

Product Description
In Stock. Ships Same Business Day
$63.37
Maximum quantity available reached.

The Briggs & Stratton 796964 Magneto Armature is designed to fit a wide range of Briggs & Stratton small engines, particularly those in the 6.5 Gross HP range. This includes Magnetron-style ignition systems used in Vanguard Series engines.

Compatible Engine Series:

  • 121000 Series Vanguard

  • 122000 Series Vanguard

Replaces OEM Part Numbers:

  • 695711

  • 555530

  • 557040

Commonly Used In:

  • Walk-behind lawn mowers

  • Generators

  • Pressure washers

  • Tillers

  • Small construction equipment

  • Agricultural machinery

  • Water pumps

  • Other outdoor power equipment with 6.5 HP Briggs & Stratton engines

Typical Engine Identification Example:

  • Briggs & Stratton Model: 121S02-0185-E1

  • Briggs & Stratton Model: 122S07-0444-E1

Sku: 18-796964

Shipping Information

Flat Rate Shipping New Zealand Wide:

  • Urban Delivery: $7.95 for all orders under 30kg
  • Rural Delivery: $10.95 for all orders under 30kg
  • Heavy Items (over 30kg): $19.95 to any Mainstream Depot or non-rural address NZ-wide

We stock thousands of items in-house and utilize a network of suppliers across New Zealand to ensure quick access to a wide range of parts. Orders for in-stock items are typically dispatched on an overnight service nationwide. However, please allow an additional 1-2 days for large or oversized orders due to shipping constraints.

If you need any clarification on shipping times or availability, feel free to contact us!

Please note we do not take liability for the accuracy of photos as we go by part numbers not photos.

Returns Policy

At SES Direct, our goal is to get your gear up and running as quickly as possible. If you've ordered the wrong part, we’re here to help and will do our best to sort things out for you.

Return Eligibility:

  • Our return policy is valid for 14 working days from the delivery date of your order. Unfortunately, if 14 working days have passed, we cannot offer a refund or exchange.
  • To be eligible for a return, the item must be unused, in the same condition as when you received it, and in its original packaging.
  • Please note we do not take liability for the accuracy of photos as we go by part numbers not photos. 

Return Process:

  • Before returning any item, please contact us to receive a return number, which must accompany your returned goods. This will be supplied via email.
  • Return shipping costs are the customer’s responsibility.
  • Electrical items are only credited at our discretion.
  • A restocking fee of 20% or $15.00 (whichever is greater) applies to common items we stock.
  • For ‘indent’ parts (special orders made just for you), a minimum 25% restocking fee applies.
  • Some specialist or ‘one-off’ items may not be eligible for return if they cannot be sent back to our suppliers.

Freight Credit:
We will only credit freight costs if we sent the incorrect part by mistake.

If you're unsure about a product or need clarification on our returns policy, please contact us before placing your order. We're happy to help! You can reach us at 0800 296 586.